The expansion of Direct Carrier Billing (DCB) beyond the realm of digital content and products, into real-world applications and e-commerce, is pleasing to the entire industry. This award to tpay Mobile Türkiye ‘Payguru’ also underscores the importance of the new era of DCB integrations, which give e-commerce companies the opportunity to reach new customer segments and thus expand their markets through a convenient and secure shopping experience. I congratulate the entire tpay Mobile Türkiye ‘Payguru’ team.