Behind the Idea: TPAY MOBILE

by Polly Jean Harrison

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It is well versed that there is limited access to traditional banking infrastructure across the MEA and Turkey regions with 50% of the adult population unbanked. While this is a common trait in emerging markets, it does mean that traditional transactions based on credit and debit cards are not a realistic prospect for many consumers.

However, with smartphone penetration growing apace, and with it the ability and desire to purchase goods and services through digital channels, there is an increasing need for alternative payment methods to support access and consumption without the reliance on a traditional bank account. 

TPAY MOBILE makes it easy for consumers across MEA and Turkey to pay for digital services using their mobile number as the core. This functionality includes Direct Carrier Billing (DCB) through their mobile operator or Direct Wallet Billing (DWB).

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