TPAY accelerates business growth with merchant centric & product led strategy

CEO Gaston Aussems outlines approach for the next phase of growth

TPAY, the leader in payments across the Middle East, Turkey and Africa (META), today announced that it has refreshed its strategy. This will include enriching the product portfolio, and improving payment terms and settlement cycles, with a clear focus on transforming merchant experience to accelerate growth.

TPAY plays a critical role in making it easy for merchants to grow their business and avail the most suitable payment methods for consumers across the Middle East, Turkey & Africa (META). TPAY emphasis still remains on being the end-to-end payments platform of choice that is committed to delivering cross-border payments at economies and scale.

The impact of a new strategy also means a reorganisation of the company to become better & more efficient including having a compact & experienced management team to allow for effective & faster decision making, as well as shorter reporting lines.

“TPAY is solving a key merchant need of enabling cross-Border payments in very complex & volatile markets. It has solid business model and healthy cash flow. With the new strategy, we aim to push our payment solutions into new verticals/segments therefore concentrating on the needs of the merchants, but also not forgetting about strategic ecosystem partners (i.e. Operators, Wallets, Banks). I am confident that our new vision will help us continue onboarding the top merchants with the best-in-class experience creating a win-win for all.” says Gaston Aussems, CEO of TPAY.

Babatunde Soyoye, Managing Partner at Helios Investment Partners, one of TPAY’s shareholder’s comments “Helios has a large portfolio of companies, but TPAY is unique and is viewed as a Fintech with a very high potential, strong financial and operational fundamentals, solid merchant portfolio, and an experienced leadership. We’re excited to see TPAY’s new leadership team deliver this vision and remain fully committed to the business.”